- BLUE SPARROW COFFEE -

Our AI Pledge

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Every cup we serve is the result of decisions made by people work done by people. You can explore our partners who make Blue Sparrow possible here. AI doesn't make better coffee. It doesn't notice when a guest needs a smile, taste a shot that needs dialing in, or care whether a producer gets paid fairly. That's our job. We’re drawing a line in the sand. Here is where we stand. This is our Pledge.

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People & hiring

• No AI to screen, score, or rank job applicants

• No AI-conducted interviews (video bots, automated assessments)

• No AI-written performance reviews or termination decisions

• No AI surveillance of staff (productivity tracking, message monitoring)

• No AI-generated training videos or onboarding content

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In the café — the human bar

• No AI ordering kiosks replacing human cashiers

• No facial recognition at point of sale or in the shop

• No AI demographic tracking of who walks in

• No AI-powered "remember the regular" profiling

• No AI-driven music selection (a human picks the playlist)

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Pricing & menu

• No AI dynamic/surge pricing

• No AI-personalized pricing (different prices for different customers)

• No AI-generated drink names or menu items

• No AI deciding what to upsell to which customer

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Sourcing, roasting & product

• No AI selecting green coffee, producers, or origins

• No AI-generated roast profiles

• No AI-assisted cupping or quality scoring

• No AI-generated blend recommendations

• No AI-fabricated sustainability claims or impact numbers

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Brand voice & content

• No AI-generated social media posts or captions

• No AI-written newsletters or email marketing

• No AI-written blog posts or website copy

• No AI voiceovers, AI-generated music, or AI-generated video

• No AI-generated logos, packaging art, or merchandise design

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Customer communication

• No AI chatbot on the website

• No AI auto-responses to DMs, emails, or wholesale inquiries

• No AI-generated apology messages or service recovery scripts

• No AI deciding which customer complaints to escalate or ignore

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Customer data & privacy

• We never sell customer data to AI companies or data brokers

• We never use customer photos, names, or feedback to train AI models

• Loyalty data stays for loyalty — not fed into outside AI

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Reviews & reputation

• No AI-generated SEO content designed to bury negative reviews

• No paid AI-written reviews

• No AI deciding tone or substance of review responses

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Wholesale & B2B

• Wholesale relationships are human-to-human

• No AI-generated wholesale pitches or cold outreach

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Vendor & partner standards

• We prefer vendors and partners who share these principles

• We'll disclose if a vendor's AI use changes something material for our customers

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While this is a pledge and not a legal binding agreement we take it seriously. We’re doubling down on our team. We have, and likely will use AI / LLM’s sparingly on the operational side to help our team be the best version of themselves. Customer facing AI is a NO for us. We will always keep an open mind and would love to see a world where the use of AI will make your experience better without compromising your data but our future is human.